Basically, they found it in his nuts... they cut most of it out, and he almost died, but he didn't die.

So two minutes lead to these hormonal changes that configure your brain to basically be either assertive, confident and comfortable, or really stress-reactive, and feeling sort of shut down.

And there's probably people in this audience who would raise really legitimate scientific suspicions about the notion of, basically, fairies who follow people around rubbing fairy juice on their projects and stuff.

I mean, basically they've weaned us on to these hits of sugar, salt and fat, and x, y, and z, and everyone loves them, right?

You basically published something there, ran into trouble with a bank, then the news service there was injuncted from running the story.